November 8, 2011 by Sandra Rogers.

Have you googled yourself lately?  What does the Internet search reveal about you?  As a 21st century educator, I’m building my online reputation with one search engine optimization (SEO) keyword, blog post, tweet, or online project at a time.  In fact, I’ve been wanting to blog about personal branding for some time because blog posts achieve higher SEO status than static websites.   Personal branding is something that most HR leaders profess as essential in today’s job market.   With the plethora of free and simple Web 2.0 tools, it’s fairly easy to create your own online brand.  Currently, I’m developing one for my new company, Teacherrogers Consulting.  Since my name is common, I created my own personal brand—Teacherrogers.  If you google “teacherrogers,” you’ll find all of my online projects and activities.  

Personal branding for a 21st century educator means showing your work online, posting your teaching philosophy, tweeting resources, and engaging in some type of “open” learning and/or teaching environments.  Open environments refer to the various free professional development sessions that I’ve been involved with as an e-mentor.   My e-portfolio hosted on WordPress is my attempt to share my work online with potential employers, students, and peers.  I personally believe that sharing my teaching philosophy with others challenges me to revisit my long-held ideals about teaching.  In fact, it’s a work-in-progress on my to-do-list now instead of somewhere in the back of my mind.

To further identify myself on the Web, I started using my full name: Sandra Annette Rogers.  Nowadays, it’s important to not only put yourself out there, but evaluate how others perceive you.  As for social networking, there was definitely a titanic wave of enthusiasm for Google+;  however, I’m playing it safe on the shoreline to see where the the  first wave riders end up.  My first instinct about Google+ is that it’s a bit too labor-intensive and redundant.  Moreover, I’ve already established many online bridges for personal learning networks (PLNs).   I’m willing to build new ones; I just don’t want to start from scratch!

Are you on the shore or riding the wave when it comes to personal branding?  Perhaps you joined several online learning communities and then never went back to complete your profile or never really got involved.  All these attempts will remain online forever plotting your digital pathway, so make sure you cull your online image from time to time.  Set up Google Alerts on your name or any other phrase; these alerts are sent to your Gmail account.  Let me know if you need any help.

Best Wishes,

Sandra Annette Rogers

P. S. I succumbed to the intrigue of Google+.  I’ll let you know how it works out for me.

Note: This article was previously published on my eportfolio blog on WordPress: http://teacherrogers.wordpress.com/2011/10/20/personal-branding-for-the-21st-century-educator/

Tweet

Posted in Career Advice, Professional Dev., Social Media, Job Hunt | Print | No Comments »

September 24, 2011 by Sandra Rogers.

Posted in Career Advice, Social Media, Tech Assistance, Job Hunt | Print | 1 Comment »

September 21, 2011 by Sandra Rogers.

Wired Campus - The Chronicle of Higher Education
By Josh Keller—”Most colleges are underprepared for the wave of veterans returning from wars in Iraq and Afghanistan, the largest influx since after the Vietnam War. The same is true of many employers.

It’s not that the colleges and companies aren’t looking for veterans, says Gunnar Counselman, the founder and chief executive of Fidelis College. But they often do a poor job of understanding how to attract veterans and help them acclimate to civilian life once they return, he says.

Fidelis, a San Francisco-based startup, seeks to help military members graduate from college. The company’s students will take lower-division courses at an affiliated online college while on active duty and then transfer to a traditional university. When they graduate, Fidelis will place them with employers it knows are looking to hire veterans.

Colleges and the employers will pay Fidelis for its coaching services aimed at helping students make a successful transition. “It’s like a talent agency for the military,” says Mr. Counselman.”

Sandra’s Note:  This sounds wonderful!   Please share this news with veterans.

Posted in Career Advice, Professional Dev., Veterans, Tech Assistance | Print | No Comments »

August 24, 2011 by Sandra Rogers.

Posted in Career Advice, Job Hunt | Print | 3 Comments »

July 18, 2011 by Broke_Intern.

by Linda McIntosh

A very interesting article entitled “Pulling off the Ultimate Career Makeover,” from the July 4, 2011, issue of Fortune, emphasizes the importance of personal reinvention in today’s economy, where career changes are becoming the norm.  The article highlights the stories of five people in various industries who lost their jobs because of changes in business paradigms or layoffs.  Rather than becoming victims to their circumstances, these people took control of their situations and reinvented themselves through “learning by doing.”  Their success stories reveal several strategies for changing careers.

1. Pare down your expenses.  When David Kahn, former Blockbuster franchise owner, realized that his business model was no  longer viable, he downsized his home and vehicle.  He recommends going “into survivor mode.”  After a short stint as a Subway franchise owner, Kahn founded Yogurt Mountain and owns 35 stores.
2. Reevaluate your skill set.  Tom Murray, formerly a strategic development and communications director for a Best Buy subsidiary, charted what he likes to do as well as what he is good at in order to determine his next job move.  This exercise released him from being industry specific.  He now works for PointB, a consulting firm.
3. Exploit the power of social media.  When Mike Merrill was laid off from his job as a sales executive at NetApp, he immediately began reinventing himself through blogging and social media, such as LinkedIn, Facebook, and Twitter.  Merrill eventually landed his current job as director of marketing for ReachLocal, an internet marketing firm, after an employee saw one of his presentations on social media.
4. Consider contract employment.  When the dotcom bubble burst, Mae Tai O’Malley lost her job as an attorney.  She began performing legal work on a contract basis and created her own firm, Paragon Legal, which provides project-based legal assignments in other firms.  Her business model is reshaping the legal industry.
5. Update your technical skills.  When mystery writer Paul Levine realized that the sale of used books on Amazon would severely diminish his royalty income, he accessed Amazon’s “Direct Publishing” page to learn the art of e-publishing.  Levine bought the rights to his out-of-print books and now e-publishes both his new works and his formerly published books on the internet.

Of all the strategies explored in the article, exploiting the power of social media was the most important strategy for making a career change.  The “Social Media as a Career Tool” page on the www.brokebutnotforlong.org website is an excellent resource for personal reinvention.  In fact, the website provides a myriad of information about job searching in today’s market.  Additionally, they have a newly formed group on LinkedIn.com to engage job seekers in discussion of the use of social media.

Tweet

Posted in Career Advice, Internships, Social Media, Job Hunt | Print | 3 Comments »

May 30, 2011 by Sandra Rogers.

Dear Readers,

We created an electronic newsletter based on my twitter list of professionals in the following areas: HR career advice, military/veterans,  mental health, physical disabilities, financial education, internships.  Additionally, it includes US and international job boards from a wide range of sources, so check it out! This e-newspaper will update daily!  You don’t have to have a twitter account to read it.  Just subscribe to the paper, and it’ll be sent to your email account.   The newspaper is called the Employment Social Network.  It’s hosted on a free, Internet platform called Paper.li.  Here’s the link: http://paper.li/Broke4Jobs/1306417300#.  This e-newspaper becomes part of our social media outreach which includes a 21-page Web site, this blog, and a twitter account.

Paper.li is another positive way to use social media for the job hunt.  This is an easy way for our organization to share our list of reliable resources from the one thousand individuals and institutions that we’ve been cultivating since January of 2010.  We painstakingly cull every list we post for professional purposes.  For quality assurance, we even went over the list—all 1000—and deleted any that didn’t meet our mission of finding you a job.  This is our first newsletter and in keeping with our “Going Green” ethics, we are pleasantly pleased with the eco-friendly outcomes.  Plus, it looks very professional!  Let us know if you have some twitter accounts you’d like to recommend that we follow.  You can find us on Twitter @broke4jobs or simply leave a message below.

Best Wishes,

Sandra Rogers

Tweet

Posted in Career Advice, Going Green, Social Media, Job Hunt | Print | 1 Comment »