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Have you googled yourself lately?  What does the Internet search reveal about you?  As a 21st century educator, I’m building my online reputation with one search engine optimization (SEO) keyword, blog post, tweet, or online project at a time.  In fact, I’ve been wanting to blog about personal branding for some time because blog posts achieve higher SEO status than static websites.   Personal branding is something that most HR leaders profess as essential in today’s job market.   With the plethora of free and simple Web 2.0 tools, it’s fairly easy to create your own online brand.  Currently, I’m developing one for my new company, [2] Teacherrogers Consulting.  Since my name is common, I created my own personal brand—Teacherrogers.  If you google “teacherrogers,” you’ll find all of my online projects and activities.  

Personal branding for a 21st century educator means showing your work online, posting your teaching philosophy, tweeting resources, and engaging in some type of “open” learning and/or teaching environments.  Open environments refer to the various free professional development sessions that I’ve been involved with as an e-mentor.   My e-portfolio hosted on WordPress is my attempt to share my work online with potential employers, students, and peers.  I personally believe that sharing [3] my teaching philosophy with others challenges me to revisit my long-held ideals about teaching.  In fact, it’s a work-in-progress on my to-do-list now instead of somewhere in the back of my mind.

To further identify myself on the Web, I started using my full name: Sandra Annette Rogers.  Nowadays, it’s important to not only put yourself out there, but evaluate how others perceive you.  As for social networking, there was definitely a titanic wave of enthusiasm for Google+;  however, I’m playing it safe on the shoreline to see where the the  first wave riders end up.  My first instinct about Google+ is that it’s a bit too labor-intensive and redundant.  Moreover, I’ve already established many online bridges for personal learning networks (PLNs).   I’m willing to build new ones; I just don’t want to start from scratch!

Are you on the shore or riding the wave when it comes to personal branding?  Perhaps you joined several online learning communities and then never went back to complete your profile or never really got involved.  All these attempts will remain online forever plotting your digital pathway, so make sure you cull your online image from time to time.  Set up Google Alerts on your name or any other phrase; these alerts are sent to your Gmail account.  Let me know if you need any help.

Best Wishes,

Sandra Annette Rogers

P. S. I succumbed to the intrigue of Google+.  I’ll let you know how it works out for me.

Note: This article was previously published on my eportfolio blog on WordPress: [4] http://teacherrogers.wordpress.com/2011/10/20/personal-branding-for-the-21st-century-educator/

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